INTERNET AND WEBSITE MANAGEMENT IN ZAMBIA

INTERNET AND WEBSITE MANAGEMENT IN ZAMBIA

Overview

Marketing and communication have been made easy with the coming in, and globalization of internet services. The internet is there to stay, and will remain the greatest marketing and communication tool for a long time to come. From desktop computing to cloud computing, it is now very easy to advertise your products to local and world markets.

World over, Zambia inclusive, people are acquiring iPhones and tablets on daily basis. From research, these are now becoming research tools for products and services on the internet. At Central Estates, we have noted a trend where most of the enquiries by individuals are sent from iPhones by filling in and submitting the enquiry form on our web site i.e. at www.centralestates.org/contact us. Similarly, most of these are sent in the evenings, implying that more and more people are spending evenings browsing the internet for products and services they need. This being the case, a web site is now a necessity for all companies, whether big or small.

Unless you are a seasoned web programmer, you may dread the thought of having to set up a website for your business. You either have to figure out how to do it yourself or hire a web designer to do it for you; it may seem like either too much work or too much money. There are many good reasons, however, for having a presence on the web. It is a simple way to build your business and keep in touch with your clients. Central Estates designs and manages websites at a cost less than paying one Internet fulltime Worker. By outsourcing your internet services to Central Estates, your will reduce your cost of advertising in addition to reaching millions of clients.

Clients Expect It There was a time when only large, established businesses had websites; most small business promotion was still done through ads and brochures. Now, however, consumers go online first to seek information on local businesses. Almost every successful company has at least a basic website, where customers can find out about products, services and contact information. If you're not on the web, you are invisible to a large portion of your potential new clients.

Business Image and Message

Your relationship with your clients is one of trust, and to be comfortable to do business with you, potential clients want to know how you operate and what services you offer. Viewing a website is a non-confrontational way for them to get a feel for who you are and what you can do for them. They can read about other happy clients and about your philosophies, which is an important way for them to get to know you.

Makes Comparison with your Competitors Easier

Potential clients often look at multiple products or services providers, in order to choose the company that is most closely aligned with their needs. The easiest way is by visiting their websites. If you don’t have one, you are disadvantaged from the beginning. Having a website with basic brochure-type information on it is better than nothing, but a site with some articles and advice is likely to catch the eyes of potential clients. Central Estates will design your website to optimize visibility by your potential clients at competitive and affordable rates.

Potential New Clients Can Find You

While some clients will already know your company name, many will see your products as they search for products and services on the internet. If your company’s name doesn’t come up in search results, you will miss out. As experienced web designers, Central Estates Zambia understands how to make your site prominent in online search results. Ranking high in search results will give you an advantage over your competitors for new clients. For more information, e-mail your query to enquiries@centralestates.org.

Capture Client Contact Information

Maintaining a website is an easy way to gather clients’ email addresses and other contact and personal information. This way, you can reach your clients whenever you want, and let them know your new products or services. The automated system saves you the substantial amount of time it would take you to accumulate, sort and copy the information by hand. For more, information on this aspect, come to any of our offices or email us your query.

Business Expansion

The internet marketing will help you reduce the risk of relying on few clients. The enquiries from potential customers will help you identify new markets, thereby expanding your business. Radio, TV, Door-to-Door, and outdoor advertising is much more expensive as compared to internet marketing. Every company that adopts an expansion strategy has no choice, but to have a website. At Central Estates, we offer free advice on this aspect. Come or write to us for more information on advantages of having a website managed by professionals.

Communication 

It is said that “Every great leader and every great company communicates well”. They communicate good news. They communicate bad news, with candor and straightforward language, as well. They communicate with skill with the client in mind. Every successful company recognizes the vital need and the tremendous opportunity they afford themselves when they communicate well. The website is the best way to keep your clients, potential clients, and other stakeholders informed of company products, services and social activities. At Central Estates Zambia, we give you all the advice on these aspects free as we manage your website.

The Zambian Market

In Zambia, the race for websites has already started. More companies, both big and small are realizing that they cannot do without a website. Unlike companies in western countries, most of Zambian companies run websites in-house. Outsourcing though recognized world over as one of the best ways for reducing costs and enabling companies to concentrate on core business, it is still a new concept in Zambia. This is more so in website management. At Central Estates, we have demonstrated how companies should not only own websites, but also how they can reduce their budgets by outsourcing internet and communication services to experts.

Final Comment

Website Design and Maintenance is one of our services at Central Estates Zambia. We design websites and manage them on behalf of our clients. This enables our customers to concentrate on their core business, apart from reducing IT costs. Other services include property management and estate agency since 2007. Our services cover all major towns including rural areas of Zambia managed from Livingstone, Lusaka, Kabwe and Kitwe. For enquiries, contact us. Kabelenga Road, P. O. Box 36196, Lusaka, Zambia. Phone: 0950752287/0966140405/0979347460. E-mail: info@centralestates.org or Visit: www.centralestates.org